Exhibition stand for Alapé

Holtmann was asked to provide outstanding staging for the products of sanitary engineering producer Alapé at the ISH trade fair in Frankfurt. Visitors should get the chance to experience the exhibits from several viewpoints and angles. Lighting was a considerable challenge at this exhibition stand as the products were not supposed to be lighted by the standard fair ground lighting but in light resembling home conditions.

By utilizing tilted mirrors, the exhibits were visible from various angles. Another special request for the stand was the ideal presentation of the company’s own color creation Alapé White in special lighting. Holtmann was tasked with all services except for creating the design. The tilted mirror concept was developed and deployed by us in cooperation with an external service provider. In addition to that, Holtmann was the project and construction lead, in charge of assembly and installation, organization as well as logistics. What makes this exhibition stand so special is that parts of it were supposed to be reused at a trade fair in Milan. This was a significant challenge as the assembly and disassembly needed to be coordinated in a specific order. Holtmann, being a pioneer in the field of sustainable exhibition stand construction, completed this project masterfully and enjoyed it thoroughly.