Effective exhibition stand with creative solutions for Euronics at the IFA 2019

The design for the exhibition stand came from Hamburg-based agency Vitamin E, whom we’ve worked with several times. The client wanted an efficient yet effective implementation which we excellently achieve despite the limited budget.

Due to the limited budget, we had to get very creative with the implementation of this exhibition stand. We used techniques that are usually applied in stage prop building. For example, bars were used as the supporting structure which we then covered with fabric. That way, the components of the stand appeared more extensive than they actually were. All elements were chosen with respect to sustainability and will be re-used by the client. An impressive 80% of the stand could be stripped down and put into storage. The remaining 20% were made from sustainable materials which had to be disposed. The development of the stand was a major challenge and a long process. However, Holtmann delivered to the delight of all stakeholders.