The digital shelf: exhibition stand for Granit Quality Parts at the Agritechnica 2019

Granit Quality Parts hired Holtmann to develop a stand concept for the Agritechnica, where their services were to be perfectly presented.

Our stand concept bore the title: GRANIT I THE DIGITAL SHELF. A new brand architecture was developed to emphasize the high quality standards and corporate values. One goal was to bridge the gap between technology and customers.

The stand was enclosed by a contoured facade with red LED lighting which underlined the company’s corporate design. The facade embodied a diverse, digital shelf full of possibilities.

Granit also wanted to hold a stand party at the fair. The contoured facade could be illuminated with changing colors which provided a fascinating and modern background for the show. During the trade fair, the facade acted as a protective element for the demanding meetings with stand visitors. It also contributed to a pleasant atmosphere.

The rest of the design was influenced by an urban-industrial style, which created a modern ambience. The concept was a great success and the client requested an adaptation for following events.