Exhibition stand for Microsoft

Microsoft’s exhibition stand was designed by Group Delphi and Holtmann was tasked to professionally realize the stand. The existing exhibition stand from 2018 was repurposed and elements were added to give it a slight industrial style. The goal was to mimic a factory setting.

Holtmann was contracted to realize Group Delphi’s design. Among others, we were in charge of managing, coordinating and controlling the entire venture. Software giant Microsoft wanted an industrial design fitting the trade fair theme. Large walls were erected and a control room was created above the stand from where Managers were able to “oversee” the hustle of the shop floor from above. By adding colored tape, the flooring got a factory style look. Additionally, the demo stations were fitted with a grate to emphasize the industrial look.