Innovation and technology: exhibition stand for SPIE at the e-World 2019

SPIE wanted a new design for all its trade fair participations, which would serve as a uniform appearance for the company in Germany and Europe. The concept was to be presented for the first time at the e-World. Since SPIE is an innovative company that aims to avoid the use of paper at trade fairs, a lot of technology was to be integrated.

Before the fair, Holtmann advised the customer in detail on stand planning and design, the walking paths and the visual axes. The proposed concept and design was approved. As requested by the client, the services of SPIE were shown via different types of media. Additionally, innovative elements were used to emphasize the modernity of the company. The focus of the stand was on communication.

Due to the many technological aspects, specialized technical service provider Billmann was brought on board. The cooperation between Billmann, Holtmann and the customer SPIE was very straightforward and pleasant. The client was extremely pleased with the work and made Holtmann their permanent exhibition construction contractor. We are looking forward to future trade fairs and events with excellent cooperation.