Sustainable exhibition stand for Union Investment at the Expo Real 2019

Union Investment hired Holtmann to implement an exhibition stand at the Expo Real 2019. The goal for the client’s trade fair presentation was to increase visibility. They wanted to raise their brand awareness which is why the focus was put on the brand itself. As Union Investment exhibited together with its partner DZ HYP AG, a partnership-based solution was developed on equal footing. The client opted for a detailed media presentation.

The stand was equipped with a dual-floor solution to provide more space for talks with visitors and business partners. Furthermore, the staircase was designed as a seating area. Holtmann was responsible for the construction of individual furniture and also adapted the colors to the stand concept. Additionally, Holtmann was charged with designing the facade for which a structure with a back-lit logo was chosen. We also installed all monitors. Other services included transport, assembly and disassembly of the stand.

A very special feature of this exhibition stand was its focus on sustainability. The client compensated for the CO2 consumption by donating to the FAMAB Foundation. In addition, the stand was developed in a way so it can be used for several years. It will be stored after each fair and can be re-assembled at any time. The customer's feedback was very positive and we’re aiming for a long-term cooperation. The lead agency Keuchel PR was also an excellent partner for this project.