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Everything for the kitchen at the stylish exhibition stand of WMF at the IFA 2019

Cool and modern style for the popular home goods brand
  • WMF Aktiengesellschaft
  • Home goods, products for restaurant and hotels
  • 585 m²
  • IFA 2019
  • DFrost
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Task

Our client WMF tasked Holtmann with the implementation of the exhibition stand design by Dfrost. The famous kitchen appliances were to be presented in a premium way with single presentation areas. Among others, there was a show kitchen.

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Implementation

Special features of the design were in lighting technology. The logo was to be mimicked with sophisticated shadows on the white banner surrounding the top of the entire stand. Additionally, modules were used which radiated the desired high quality due to their design, combination and refinement. Holtmann realized the entire stand design including break and conference rooms. Shortly before the trade fair was supposed to start, the client approached us with a special request. An entire room was to be painted in the same green, including walls, flooring, furniture and declaration. Needless to say, this wish was granted professionally. As always, Holtmann was a flexible partner for the client who was impressed by our attention to detail.

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